WellPlated Privacy Policy

WellPlated: How We Handle Your Data

Effective date: 18 July 2026

WellPlated (“the App”) is developed and operated by Wellbeing Apps Ltd (“we”, “our”, or “us”).

Your privacy is important to us. This Privacy Policy explains what information we collect, why we collect it, how it is used, who it may be shared with, and the choices available to you.

By using WellPlated, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Wellbeing Apps Ltd

Website:
https://wellplated.app

Email:
info@wellbeingappsltd.com

2. Information We Collect

Depending on how you use WellPlated, we may collect the following information.

Account Information

When you create an account, we may collect:

• Name (if provided)
• Email address
• Authentication information
• Account preferences
• Subscription status

Passwords are never stored directly by WellPlated.

Profile Information

To provide personalised nutritional guidance, we may collect:

• Age
• Sex
• Height
• Weight
• Weight goals
• Activity level
• Dietary preferences
• Allergies and intolerances
• Health-related goals
• Household member information (where added by you)

You choose which information to provide.

Food and Nutrition Information

When using the App, we may collect:

• Food photographs
• Barcode scans
• Manually entered foods
• Meal information
• Ingredient edits
• Portion sizes
• Nutrition history
• Weight history
• AI-generated nutrition analysis
• Meal plans
• Recipes
• Shopping lists
• Saved meals
• Food preferences

Device Information

We may collect:

• Device model
• Operating system version
• App version
• Crash reports
• Diagnostic information
• Anonymous performance information

This helps us improve the App.

3. How We Use Your Information

Your information is used to:

• Create and manage your account
• Analyse food and drink
• Generate nutritional information
• Produce personalised nutrition insights
• Generate meal plans
• Recommend recipes
• Track your progress
• Improve AI accuracy
• Improve app performance
• Detect abuse and fraudulent activity
• Respond to support requests
• Meet legal obligations

We only use your information where we have a lawful basis to do so.

4. Artificial Intelligence (AI)

WellPlated uses Artificial Intelligence to provide many of its features.

These may include:

• Food photo analysis
• Ingredient recognition
• Nutritional estimation
• Personalised nutrition insights
• Meal recommendations
• Recipe generation
• Clarifying questions
• Health and nutrition summaries

When you use these features, relevant information such as food photographs, food descriptions, ingredient information and related prompts may be securely processed by trusted AI service providers acting on our behalf.

AI-generated results are estimates and should not be considered medical advice or a substitute for professional healthcare.

5. Third-Party Services

To provide our services, we use trusted third-party providers.

These may include:

Supabase

Used for:

• Authentication
• Secure cloud database
• Secure file storage

Google Gemini

Used for:

• AI food recognition
• Nutrition analysis
• Personalised recommendations
• Recipe generation
• AI-powered features

Open Food Facts

Used to retrieve nutritional information when barcodes are scanned.

Apple App Store & Google Play

Used to:

• Process subscriptions
• Process payments
• Validate purchases

These providers only receive the information necessary to perform their services.

6. Do We Sell Your Data?

No.

We do not sell your personal information.

We do not sell your food history.

We do not sell your photographs.

We do not sell your health information.

7. Who We Share Information With

We may share information with:

• Cloud hosting providers
• AI service providers
• Payment providers
• Legal authorities where required by law

We never sell your personal information.

8. Data Security

We take security seriously.

Your information is protected using industry-standard security measures including:

• Encryption in transit
• Secure authentication
• Access controls
• Secure cloud infrastructure
• Regular security updates

Although no online system is completely secure, we continually work to protect your information.

9. Data Retention

We retain your information only for as long as necessary to provide the App and meet legal obligations.

If you delete your account:

• Your profile information is deleted.
• Your food history is deleted.
• Your uploaded photographs are deleted.
• Your nutrition history is deleted.
• Your household information is deleted.
• Your AI history associated with your account is deleted where technically possible.

Certain records (such as payment records or security logs) may be retained where required by law or for fraud prevention.

10. Your Rights

Depending on where you live, you may have the right to:

• Access your information
• Correct inaccurate information
• Delete your information
• Restrict processing
• Object to processing
• Export your information
• Withdraw consent where applicable

To exercise any of these rights, contact us using the details below.

11. Account Deletion

You may delete your account at any time.

Deleting your account permanently removes your WellPlated profile together with associated personal information, food history, nutrition history, meal plans and saved preferences, except where we are legally required to retain certain information.

If you are unable to delete your account through the App, you can contact us at:

info@wellbeingappsltd.com

We aim to process deletion requests promptly.

12. Children’s Privacy

WellPlated is intended for adults and is not directed at children under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected, we will take reasonable steps to remove it.

13. International Data Transfers

Some of our trusted service providers may process information outside your country of residence.

Where this occurs, we take appropriate safeguards to ensure your information remains protected in accordance with applicable data protection laws.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Where changes are significant, we will notify users through the App or by other appropriate means.

The latest version will always be available on our website.

15. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

Wellbeing Apps Ltd

Email:
info@wellbeingappsltd.com

Website:
https://wellplated.app